Pizza Hut, one of the largest international food chains in Pakistan and a pioneer within the pizza industry, today hosted a #CrunchParty in Karachi to launch their crunchy Doritos Pizza in alliance with PepsiCo.
Held at the Pizza Hut Boat Basin branch, the #CrunchParty was a happening evening out for the Karachi socialites & celebrities, as well members of the digital, print and electronic media, which included the unveiling of the Doritos Pizza, pizza tasting for the guests & a host of Minute to Win It games moderated by Anoushay Ashraf, the host of the #CrunchParty.
The newly launched Pizza Hut product features sweet chili Doritos under and on top of the pizza crust and have been spiced up with flavorful sauce at the base. Doritos Pizza has been introduced around Pakistan in all the popular Pizza Hut toppings, including the local favorite ‘The Chicken Tikka Pizza’.
“The Pizza Hut team is excited to always being a step ahead of the local market, and consistently bringing in innovative products for our customers across the country”, explained Marya Khan Chief Marketing and Innovator Officer (CMIO) MCR PVT LTD.
“We are looking forward to another year of raising the bar in the food business, and the launch of the new Doritos Pizza not only sets us on a new path of product innovation but also reinforces the global brand alliance that Pizza Hut & PepsiCo enjoy”, said a spokesperson of PepsiCo.
The size of Doritos Pizza is bigger than the usual large pizzas, sized at 14-inches, and has been introduced with its own distinguished Pizza Box too.