Anita Dongre – Make In India

Personifying extravagance, Anita Dongre, showcased a grand opening for the Maharashtra Textile Day today at the iconic Prince of Wales museum as a part of the Make In India Week. It is an initiative that is aimed at encouraging and propagating the will to ignite a renewed sense of pride in Indian industry. This can be achieved by showcasing the potential of design, innovation and sustainability across India’s manufacturing sectors in the coming decade.

Celebrating the true Indian festive spirit, the collection presented tonight embodies supreme craftsmanship in Anita Dongre’s signature style. The organic thread of hand woven and hand loomed cottons amalgamate with the exceptional artistry of creating ensembles that pay a tribute to our glorious crafts. This meticulously designed and fabricated range of eveningwear is created at Anita’s eco-friendly design headquarters in the beautiful serene Rabale in Vashi, Maharashtra.

The models sashayed down the runway in an imperial colour palette ranging from blush pinks to deep vermilions and from soft powder blues to the magnificence of midnight.

Striking silhouettes, impeccable embroidery, traditional flamboyance is a testimony to India’s prosperous cultural heritage.

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About :
Anita Dongre captures traditional weaving artistry, handmade embroideries and fabrics in an eternal collection that is proudly handed down over generations. The weaves are authentic Indian craft, the designs derived from ancient art. Showcasing Indian aesthetics with a modern sensibility. Offering bespoke bridal, couture, pret, menswear and handcrafted gold jadau jewellery. This is Anita Dongre – a metaphor for supreme craftsmanship.

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