The launch of Tesco Label products at Alpha Supermarkets in Pakistan was announced by the British High Commissioner Thomas Drew CMG and Limestone Private Ltd. at a press briefing held at the British Deputy High Commission in Karachi on Tuesday, 14th February 2017.
Tesco products will soon be available at Alpha Supermarkets in Pakistan including food and nonfood items in three categories: Tesco Goodness, Tesco Finest and Tesco Everyday.
“UK brands – especially those as big as Tesco – have a real advantage in Pakistan, as British brands are so recognisable already to the many people in Pakistan who have visited the UK. That shared understanding is one of the many reasons we want more British firms coming out to Pakistan, and more Pakistani firms investing and working in the UK.
This is a particularly important year for this to be happening in Pakistan, as we are celebrating 70 years of UK–Pakistan relations. While we will, of course, be remembering all the things that have linked us over the last 70 years, we are just as focused on the future of our relationship. At the heart of this will be increased trade between our two countries – and I hope Tesco’s launch is just the start of a new era of British-Pakistani trade.”
Limestone Pvt. Ltd plans to open 50 Express Stores with Tesco products across Pakistan over the next three years, in addition to flagship stores in Karachi, Lahore and Islamabad. Limestone plans to distribute the label all over Pakistan through its distribution network.
Nadeem Hussain, Chairman of Limestone Pvt. Ltd, said:
“Planet N is honoured to bring a global brand like Tesco to Pakistan. We intend to leverage this relationship by creating Alpha Express Stores across the country in short order. We will be making all Tesco products available on our e commerce platform”.
Adnan Hamid, the CEO Limestone Pvt. Ltd, said:
“This will be the first International private label store in the country offering a complete range of product categories by Tesco, including the largest range of Food, Non Food, Frozen and Fresh product categories. The first location is at Alpha Super Market Ocean Mall with a fully trained team, presenting a truly world class shopping experience to our valuable customers.
This is just the beginning, leading to the expansion of the brand across all major cities in the country in the years to come, with minute attention to detail ensuring that we maintain the level of service and product that our customers deserve and expect from Alpha.”
Belinda Lewis, the British Deputy High Commissioner and UK Director for Trade, said:
“The Department of International Trade has worked closely with the teams from Tesco and Limestone to support Tesco private brand’s entry into the Pakistani market. It’s exciting to see such a major UK brand being launched in Pakistan, and reflects the growing consumer market here.”
“On behalf of the Department of International Trade, I’m delighted to celebrate this achievement alongside Tesco and Limestone Pvt. Limited and wish them all the best for their future expansion plans in Pakistan.”