The Nida Azwer Atelier set to showcase The Süsleme and The Khalarai Collectionsat Fashion Pakistan Week 2017 #FPW17

[Karachi: 17 February 2017] With an acclaimed passion and focus on reviving native textile and craft heritage, eminent couturier Nida Azwercontinues to evolve her ethos as the atelier is set to showcase two collections at Fashion Pakistan Week 2017: ‘Süsleme’, as a solo luxury pret a porter showcaseand ‘The Khalarai Collection’ as part of the anticipated sustainable craft show.

‘The Khalarai’ is deeply entrenched in a serious endeavor to revive and rejuvenate traditional craft, specifically embroideries in Pakistan. Drawing inspiration from interior Sindh’s age-old embroideries, the atelier meticulously reinvents stitches such as the Hurmich, Seesha Tanka, Moti Tanka and Heera Tanka on fine quality organza and silk.True to the ateliers revivalist ethos of incorporating traditional craft in a contemporary narrative, The Khalarai introduces traditional silhouettes with contemporary twists across the range of intricately worked Ghararas, Saris, Dupattas and Ajkans on neutral tones including off white, beige and grey.


The standaloneSüslemeluxury pret collection embraces the vibrant colors draw from Uzbek textiles and the collection is set to be presented across a range of luxurious fabrics including fine silks and organzas with detailed 3D embellishment, experimental embroidery and textures with beads, ribbons and crystals. The collection is designed across a colour range of saffron, coal, brown, magenta, hues of blue, black and white. The silhouettes will follow structures from contemporary to traditional including contrasted peplums and draped jacketspaired with crisp pants such as culottes, cigarette, harem and shalwars.


We are delighted to showcase our latest work at the platform of Fashion Pakistan Week and particularly with The Khalarai, to bring our serious revivalist ethos to a show dedicated to the revival of Pakistani craft – which is a focus at the very heart of my work since our inception. With this collection we aim to impact the realm of hand crafted pieces to further produce irreplaceable and high-value fashion collections. It encourages the continuation of the craftsmanship, supporting a large number of craftsmen in Pakistan. This is also the first time that our local traditional craft will be showcased as a standalone segment at our fashion weeks and I believe it to be a revolutionary concept for the Pakistani fashion industry.” said Nida Azwer.

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