The all new LUX TVC is our new favorite !!

The known jingle for LUX “Chutay he hua eik reshmi ehsaas” stole the hearts with it’s release and it’s music became identity for LUX  and was easily recognizable.

LUX came up with the Fawad and Mahira TVC in 2016 and they just bring back the Humsafar vibes ❤


This Year LUX has came up with 3 most popular faces of the industry and often the household names, LUX 2017 TVC features Mahira Khan, Mawra Hoccane and Maya Ali.


The TVC starts with the familiar music of the known jingle and the entry of the three gorgeous ladies representing the new and long lasting fragrances of LUX.

The TVC is shot at Noor Mahal and directed by the great Asim Raza. Grand location and great grand music too!


Expression Queen👸 luxgirl #buszarasalux #newtvc . . . . . . . . @mahirahkhan

A post shared by Mahirah Khan_Fanpage😍 (@oneanonly_mahirahkhan) on

The M squad is looking way too amazing that we just cant get our eyes off from this TVC! ❤

LUX celebrates beauty and glamour and when we talk about glamour and beauty , looking beautiful matters too and for this LUX took HSY onboard to design gowns for these three beauties and they just steal the show for sure.

The launch of this new TVC took place at Nueplex in Karachi and was attended by Mawra, Mahira and media . Maya was not able to be present there as she is in Poland these days.

This new ad is a hit with beautiful red theme, gorgeous faces and their new tagline ” MehkoHarPal” .

Till the next one stay tuned !

Happy Bizmaxing!! =D

By: Mishaal #TeamBizmaX

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