RB initiates ” Hoga Saaf Pakistan”

In a fast developing country like Pakistan,  pollution is a problem which needs a permanent solution.

53, 000 children die of diarrhea in Pakistan every year which means 145 kids are losing their lives. These children are the future and backbone of this country.


There are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhea.

On this note, Reckitt Benckiser (RB) and HUM network announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan on Saturday, April 29th 2017.


The announcement was made at the 5th Hum Awards 2017 at the Lahore Expo Centre. The CEOs of both companies, Shahzeb Mahmood of Reckitt Benckiser and Duraid Qureshi exchanged dialogues on the big stage where they mentioned the need of coming together as a nation and improving the unhygienic conditions which give birth to diseases like diarrhea.

The initial stage starts from home , people must be educated to keep their houses and atmosphere clean in order to maintain a healthy Pakistan.


RB has pledged for ‘Hoga Saaf Pakistan’so that preventable diseases like diarrhea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive:Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan,” said Shahzeb Mahmood, CEO of RB Pakistan.

Till the next one stay tuned !

Happy Bizmaxing !!


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