Fashion Pakistan In Collaboration with TDAP Presents “MADE IN PAKISTAN” Fashion Showcase2017

Karachi, 5th November, 2017: Fashion Pakistan, the leading platform for Pakistani fashion designers, is pleased to announce its partnership with TDAP, for its upcoming ‘Made in Pakistan’ Fashion Showcase, scheduled to be held on  the 10th, 11th& 12th November 2017 in Karachi.

The Made in Pakistan Fashion Showcase is being held to produce export worthy collections by established designers and as a stepping stone for upcoming designers under Millennial Fashion Platform who then will be linked with the industry to produce the collections for the export markets as orders are procured. Besides providing them solid experience and mentoring in their field, and a chance for their work and talent to be recognized. The aim is to provide a process which encourages production of value added products as it is the way forward in making our fashion industry competitive in international markets by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses.

Made in Pakistan is the first event of its kind, providing premium exposure to established and emerging fashion designers in the industry. The event will showcase collections by Amir Adnan, Aamna Aqeel, Fnk Asia, Nova Leather, Hassan Riaz, Tena Durrani, Deepak Perwani, M Jafferjees X Wardha Saleem, Zuria Dor, Rizwanullah, Adnan Pardesy, Nauman Arfeen, The Pink Tree Company & Gulabo by Maheen Khan.

This year, fashion Pakistan will also be launching 10 emerging designers under Millennial Fashion Platform that will be happening on the 12th of November 2017 on the Day3 of made in Pakistan Event. Designers showcasing are Farah Usman, SundusTalpur, SalmanJaved,Zainab Khalid, Amna & Rida, Shahmeer Ansari, Farah Asad, Sobia Halar, Naina Bhagwati and TIP Collective Showcase.

Commenting on the event and partnership with TDAP, Feri Rawanian- CEO Fashion Pakistan said:

As Pakistan is a textile based economy and largely dependent on exports, this year the numbers have shown that due to competitive markets the export have dropped by 2 billion dollars. Most of the manufacturing has moved to countries like Bangladesh, Cambodia, Srilanka and Vietnam. Some due to internal challenges and constraints but also largely due to lack of value-addition. We at FP want to develop our designers and provide them a stage so they have the right market insight and the tools to get in to this Value Added segment in-line with International trends and consumer demands and this collaboration with TDAP also aims to just do that”.

The official Media Partner of the event is TV One.

Nubain Ali will be taking the role of the Show Director/Choreographer for the Event. Backstage and Event management will be done by Production 021. Hair and Make-up will be handled by Nabila’s N-PRO & N-GENTS and Tehmina Khalid’s Take-II will serve as the Official PR for the event while Mindmap communications will be handling digital media.

About Fashion Pakistan

Fashion Pakistan is one of Pakistan’s leading platforms for promoting and developing the fledgling fashion industry in Pakistan. Established in 2007, Fashion Pakistan’s objective is to foster and promote the Pakistani fashion industry both locally and internationally, encourage excellence in design, and build alliances with associations both within and outside Pakistan.

About TDAP

The Trade Development Authority of Pakistan (TDAP), which was established on November 8, 2006, under a Presidential Ordinance, shall have Ministry of Commerce as its administrative ministry. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is mandated to have a holistic view of global trade development rather than only the ‘export promotion’ perspective of its predecessor. Designated as the premier trade organization of the country, TDAP shall be a dedicated, effective, and an empowered organization, which shall be professionally managed.

The official Hashtags for Made In Pakistan are:

#MadeInPak17

#FashionPakistan

#TDAP

#TVOnePK

#FPMF17

For further press and publicity inquires email us at taketwo.pr@gmail.com

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